This week’s best deals on OLED and other smart TVs before the games start

Rick Aqua February 2, 2026

The big game is one of the few situations now in the US where many people gather around a TV to watch a live event together. While the teams playing in Super Bowl 2026 are the real stars of the show (along with Bad Bunny, of course), your TV is the most important piece of the puzzle for putting together the perfect Super Bowl party. Maybe you’ve been thinking about replacing an aging set, or you want to completely update your home theater setup – either way, you’ll want to try to get a good deal on a new TV. Thankfully, the weeks leading up to the Super Bowl can be a great time to buy a new TV.

Generally, TV prices drop gradually after a new model comes out. Some 2026 TV models were announced at CES and will be available later this year, making now a good time to look for discounts on 2025 sets. Aside from the holiday shopping season, now is one of the best times of the year to save on TVs. Here, we’ve picked the best Super Bowl TV deals we can find this year, from already affordable sets that have been discounted even further to high-end OLEDs that are hundreds of dollars off.

Super Bowl 2026 TV deals under $500

You can easily find solid 1080p and 4K TV sets in this budget-friendly price range. What you’ll be limited by is size – most of the sub-$500 TV deals we’re seeing right now are on sets up to 55 inches. There are a few 65- and 75-inch models out there, but the pitches are small.

Hisense 32-inch Class A4 1080p FHD smart TV for $98 (18 percent off)

Roku 24-inch 720p smart TV for $100 (18 percent off)

TCL 40-inch Class S3 1080p smart TV for $150 (21 percent off)

Roku 55-inch 4K smart TV for $248 (29 percent off)

Roku 55-inch Mini LED 4K smart TV for $348 (30 percent off)

TCL 75-inch Class S5 4K smart TV for $480 (26 percent off)

OLED TV deals

This is where you want to look if you want your new TV to have the richest colors, deepest blacks and the best contrast performance. Of course, that all comes at a steep price – it can be hard to find a good OLED set for less than $1,000, even on sale.

Sony 55-inch Bravia XR8B 4K smart TV for $998 (9 percent off)

Samsung Class 65-inch OLED S95F 4K smart TV for $2,298 (23 percent off)

Sony 77-inch Bravia XR A95L OLED 4K smart TV for $3,498 (30 percent off)

Super Bowl 2026 TV deals for $500 and up

This will be the sweet spot for most people when it comes to TV features, performance and price. Good 4K sets are common in this price range, and you’ll also find Mini LED sets available here as well.

TCL 65-inch Class T7 4K smart TV for $500 (29 percent off)

Hisense 75-inch QD7 Mini-LED 4K smart TV for $548 (16 percent off)

Amazon 65-inch Fire TV Omni Mini LED 4K smart TV for $920 (16 percent off)

TCL 65-inch Class QM8K Mini LED 4K smart TV for $998 (33 percent off)

Deals on streaming and home entertainment

A good TV is key, but having the right accessories and accessories to go with it will complete your home theater setup. The deals we’re currently tracking include discounts on streaming devices, soundbars and projectors.